SIM University the degree of marketing of bachelor of science

Description

SIM Global Education, formerly known as SIM University (UniSIM) until its integration into the Singapore Institute of Management in 2017, is Singapore’s leading not-for-profit private education institution, established in 1964. Renowned for its industry-aligned, globally recognized programs, SIM serves over 15,000 students from

System: + countries, fostering a vibrant, multicultural community. Located at its flagship campus at 461 Clementi Road, SIM features advanced facilities like digital labs, libraries, and collaborative spaces, accessible via Singapore’s efficient public transport. With EduTrust certification and partnerships with top universities like the University of Southampton and RMIT University, SIM delivers degrees, diplomas, and certificates aligned with the Bologna Process, ensuring ECTS credit transferability. Its 150,000-strong alumni network drives employability across tech, business, and marketing sectors.

SIM’s School of Business offers the Bachelor of Science (BSc) in Marketing, a prestigious 3-year full-time (or part-time equivalent) degree awarded by the University of Southampton, UK. This program equips students with expertise in consumer behavior, market research, digital marketing, and strategic brand management. Core modules include Marketing Principles, Digital Marketing Strategies, Consumer Insights, and International Marketing, with electives in advertising, sustainability, and data analytics. A capstone project fosters practical skills through real-world marketing campaigns. Alternatively, the Bachelor of Business (Marketing) from RMIT University, Australia, emphasizes applied skills in sales, event management, and market analysis, accredited by the Australian Marketing Institute. Both degrees prepare graduates for roles like marketing executives, brand managers, or digital strategists, with 85% securing employment within six months.

SIM’s portfolio includes foundational diplomas like the Diploma in Management Studies, which covers marketing fundamentals, and certificates in digital marketing, SEO, and social media strategies. Advanced qualifications include postgraduate diplomas and master’s degrees, such as the MSc in Digital Marketing, alongside specialist certificates in consumer analytics and ethical marketing. These modular programs support lifelong learning, with pathways to top-up degrees. Experiential learning via internships, industry projects, and global exchanges enhances credentials.

Admission requires a polytechnic diploma, GCE ‘A’ Levels, or equivalent, with English proficiency (IELTS 6.0+). Rolling intakes and scholarships ensure accessibility. SIM’s career services and global partnerships with institutions like the University of London facilitate opportunities in multinationals like Ogilvy and Shopee. Committed to inclusivity, sustainability, and innovation, SIM Global Education’s degrees, diplomas, and certificates in marketing empower graduates to lead ethically in a dynamic global economy, making it Singapore’s premier hub for business education.